Legal, Policies, and Ethics

We all know that employers these days are constantly using social networks to find out more about a potential employees character before hiring. It's become a new factor in the hiring processthat many of us might not even be aware of. Are your posts and pictures on Facebook, Twitter, and Blogger all professional enough that you wouldn't mind you boss seeing? Are you paranoid about an friend posting some embarrassing story of you that could potentially risk loosing your job? Well, if that wasn't bad enough, employers are now asking for potential employees account information, including their password in order to log into their account for a "background" check. What happened to finger prints and a drug test?!

In an article found on abclocal.com a story reads, "Bassett, a New York City statistician, had just finished answering a few character questions when the interviewer turned to her computer to search for his Facebook page. But she couldn't see his private profile. She turned back and asked him to hand over his login information.Bassett refused and withdrew his application, saying he didn't want to work for a company that would seek such personal information. But as the job market steadily improves, other job candidates are confronting the same question from prospective employers, and some of them cannot afford to say no." A response to the issue also stated on the same website says, "It's asking to requiring someone's house keys," said Orin Kerr, a George Washington University law professor and former federal prosecutor who calls it "an egregious privacy violation."

Further, Facebook privacy officers don't agree with the issue either. In another article, Erin Egan, Facebook's chief privacy officer, addressed the start of an "anti-snooping bill" stating that the practice of requiring Facebook passwords in order to get a job is illegal. "never give your password to your employer. It's wrong and it's illegal for them to ask you. In fact, the US Senate is working on a bill to specifically ban this despicable tactic"

In recent years social media ethics and privacy are becoming more and more of an issue. Some opt out of having any affiliation with social media sites because of this reason, which could in return hinder their ability to get a job as well. Suddenly, it becomes more of a "what do they have to hide" issue, than a "what secret conversations do they have via Facebook messenger". Either way, seems like a dead end if employers really are factoring in personal life, and social media before hiring.

Apps

I love my iphone! I got my iphone in the summer of 2011 and have been in love with it ever since! My favorite part about my iphone is all the different options for apps. They have anything from games, to better ways of texting and communication, search engines, photo aps, sports, religion--anything! It is truly amazing. I think the wave of apps have been the single most effective feature of smart phones as the owner can personalize their phone and download apps that pertain to them and their interests! How cool :)

I think my favorite app out of all of them is heytell. Probably one of the greatest reasons I'm such a lover of heytell is because when my fiance and I first started dating we would send each other heytells all the time! It was so fun to be able to hear each others voices rather than just a text. I have still become quite the heytell user! It is an app that functions a lot like a walky talky, you select a recipient, hold down a button on the touch screen, talk and let go. The message is sent and provides not only a fun way to send short messages, but also a better way of communicating in general because you can hear the persons tone of voice, which explains a lot in conversation.

Apps are the coolest feature of my iphone, and really allows for many ways to continue with the progression of phones. they have become the single most important factor for people switching to app featured phones from non app featured phones, and I can see why! it will be fun to see what new apps will be considered "cool" in the next 5 years.

sources: http://heytell.com/front.html

http://en.wikipedia.org/wiki/Application_software

search engine optimization

search engine optimization, or SEO is defined as “the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results.” In most cases, the most popular sites appear earlier and more frequently in the search results list. Companies can purchase a SEO, but Deciding to hire an SEO is a crucial decision that can potentially improve your site, its popularity, and save time. However, you can also risk damage to your site and reputation. As found on http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291 Some SEO agencies and consultants have provided useful tips for website owners to help them accomplish their goals.

• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies

Also, on this website http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf there is a beginners guide to SEO’s that can help when deciding if purchasing one would be the right move for your company.

collaborative and distance communication tools

I am getting married in may, and my husband to be has accepted a job out in NYC. As a PR major, I figured the big city would be a perfect start to my career as well! As I started searching for jobs, I found the one that I KNEW I wanted. Ever since I started in my field of study, numerous people have asked me “so what do you want to do with PR” and the answer is always the same--something with the church of jesus christ of latter day saints. There it was, an internship ad for my dream job. In New York. for the church. starting in september. Could this opportunity be any better?

As I looked farther into the internship, the more excited I got. However, as I read the final details something caught my eye. “This is a distance branch public affairs office of the church of jesus christ of latter day saints” A distance branch? what does that mean? As I researched a little more heavily, I realized. The main source of communication to and from church headquarters is done through video conferencing and phone calls, allowing the NYC office to only house about 10 employees total. “

Is this as good as working in the REAL office? “ I asked myself. As I did some more research about video conferencing and distance branches, I learned how important this internship would be not only to my career as a PR professional, but in my awareness of the up and coming ways to communicate from a distance. From an article I found online at http://halshs.archives-ouvertes.fr/docs/00/00/19/14/PDF/reffay_chanier.pdf It states how collaborative and distance communication tools are an area that present employees sometimes still have problems with. People want to hold to their traditional ways of communication, However, how much more effective of an employee would this make me by having such interaction with different ways other than traditional communication? Also, an article found on http://dl.acm.org/citation.cfm?id=62267 states how some teachers already feel threatened by how much of life you can live online, including your education! This is a serious wave of the next decade, that we should all become more familiar with!

Viral Videos.

Websters difinition of Viral--quickly and widely spread or popularized especially by person-to-person electronic communication. You all know what I am talking about. Anything from charlie bit my finger, Justin Beibers "baby",bed intruder, kittens featuring kittens--we've seen them. However, viral videos are not only appealing to bored teenagers, but when it comes to advertising, they are a dream.Have you ever wondered WHY certain videos get to be so popular though? How can advertisers make their videos appeal to so many people to make their videos go viral? Is it luck? a science? a skill? Let's see what some have to say about the issue.

A research study conducted by searchenginejournal.com came up with these factors on how to make a video more likely to go viral.

• Use humor to its fullest extent. Almost 50% of viral videos feature humor and 70% of internet users who share content with others say they do so because the videos they share are amusing.
• Don’t make your video long. Internet audiences have notoriously short attention spans. It’s best to clock your video in under two minutes in duration – the average video in Forrester Research’s study was 1:42 minutes in length. Over a third of the videos were less than a minute.
• You don’t need celebrities. Celebrities cost you more but don’t necessarily pay off. Only about a third of really successful viral videos featured a celebrity.
• Sexy content isn’t necessarily best. Only 16% of successful viral videos in the study featured sexy content.
• Don’t try to mimic UGC. You might think that if you imitate the style of UGC videos are made in you’ll fare better but you’d be wrong. Users can recognize the difference. Don’t pretend to have a low budget when you really have a high one. 85% of successful viral videos by brands featured full production values.
• TV ads can go viral online. Even if your ad has already been played on television, it can still go viral on the internet. TV ads account for over half of viral marketing videos online.

Also, after doing some research THE most likely factor for a video to go viral is it's amount of humor. Take a look at this chart from an SEJ research study.

I guess Humor is the answer. Be funny. Be creative. Be original. Get Viral.

Yelp! Location based programs are taking over!

Is anyone concerned with this generations sense of direction? I know I am. With new location based programs such as yelp, facebook, google maps, foursquare and gowalla--soon no one will be able to find their way around without their smart phone or computer. For the purpose of this discussion, I want to focus on the smart phone app--Yelp.

Yelp was actually founded in 2004, but available through your mobile phone in 2010 when the ratings of monthly visitors exceeded 54 million. Yelp, is an app that take where your current location is (using the built in GPS in your phone) and then allows you to search for different things in the surrounding area you are in. Whether that be certain restaurants, churches, hospitals, entertainment centers, movie theaters, etc. Then, it links to google maps and gives you turn by turn directions as to how to get to your selected destination. I won't lie, yelp was a very convenient tool that I used on a cross country trip I went on last summer. However, throw out your maps! there's no need to learn a sense of direction anymore!

It is a very brilliant thing to invent a location-based program because it is so personal to the individual using it. They can search their preferences based on where they are. It is convenient, affordable, and easy to use. It's no wonder GPS and location based programs have started to keep all maps piling up with dust on those shelves.

Traditional Media

In an article found online at http://technology.inquirer.net/7499/technology-seen-as-shifting-power-of-traditional-media-to-people/, the author argues that traditional media, will soon become completely overtaken by social media. Where, it used to be that people would be hired to work for the media because of their writing, communication, or technical skills, it will soon be that people are either hired because of their social media skills, or simply not hired at all because of the convenience of social media as a form of publicity, companies will no longer see the need for traditional media advertising or communicating. It is a scary thing, how our world continues to be put online. Soon, there will be no need to go to school, the doctors, or music lessons--nearly EVERYTHING will be available online. It already is. Is the next generation going to spend their lives communicating, socializing, and networking solely through social media? Or will there still be a need for traditional media? It's scary to think what could happen to peoples talents if all efforts were out towards online media, rather than traditional. As more and more social media sites become popular the more traditional media is put on the back burner.