Online Reputation

TO: Amanda Harris
FROM: Sarah Foote

DATE: 11/22/2011
SUBJECT: Online Reputation

Recently, I was asked to find out all the information that I can online about you. However, I have to say--you are one hard person to locate. Did you know there are over 30 Amanda Harris’ in Utah? However, this is the dirt I was able to dig up.

You are from Dallas Texas, you went to Stonewall Jackson elementary school and while you were living in Dallas you worked for CBS radio for a little over 4 years as well as Snuffers restaurant and Bar. You now attend Utah State University, and are majoring in Public Relations with a marketing minor. After you graduate college though, you hope to get back into the music industry. You have 2 children. You love traveling, hiking and camping. You are not married, but have a pretty serious boyfriend.

You enjoy a lot of different music. Some artists that you love are boys named sue, Johnny cash, modest mouse, and death cab for cutie. You love tattoos. Your favorite athlete is Dirk Nowitzki and you also love TV programs such as entourage and Dexter.

Unfortunately that’s really all I found find on you seeing as there are so many Amanda Harris’ that I never know if my searches are referring to you or another person. Your reputation seem pretty clean to me! nice work.

Sincerely,

Sarah Foote

Draft Position Paper

Sarah Foote

Annie Jackson

Kandace Reader

outline for a position paper:

1. Introduction

___A. Introduce the topic

Women’s fitness professional, Jayne Peterson recently joined Burger Planets team to work as their spokesperson to help announce and promote the healthy new options added to Burger Planets classic menu.

___B. Provide history or background on the topic

Some healthy options that have been added to the menu include fruit and low-carb options such as chicken and salads. What is great about the new menu is that the healthy options are simply an addition to the already loved and classic burger and fry options that burger planet in known for. By providing a mix amount of health food options as well as the classic favorites, the menu now allows costumers to have more of a choice on the calories and nutrition they are receiving.

___C. Describe your view of the issue (thesis)

Burger Planets team of spokespersons appeals to healthy active moms and children on the go. Jayne Petersen has helped a number of women lose and maintain their weight and she hopes to teach the same lessons to children.

2. Opposing Argument

___A. Briefly describe some of the counter arguments

People are unaware that our new menu will include their original favorites.

___B. List some facts or details that support the counter claim

Of a 100 people surveyed online 45% misinterpreted our health message, thinking that we were eliminating original menu items and replacing them with healthier options.

___C. Refute the opposing view using facts or details that support your side

Since the survey was taken, we have begun addressing the issue, and increased our publicity about our additional, healthy options as well as our classic menu items.

3. Your Argument - 3 Points of Attack, try to make your points directly refute the counter argument points when possible.

The first issue we would like to address is how many calories are in all our menu items. We are currently testing out this idea by making all the calories available at one specific restaurant. We are using this store as a pretest to see if the calorie content promotes a healthy lifestyle or discourages costumers from ordering our classic items.

___A. State the first point of your argument

_____1. Give your personal opinion about the point

We predict that listing the calorie content will help to reinforce our healthy choice options without harming the sales of classic items.

_____2. Provide evidence, research, testimony, other detail that support your opinion

As seen in the 2008 study done by the FDA, listing calories on menu items create trust between a business and their customers. It also allows people with many different lifestyles to enjoy our products.

A testimony by Jayne Peterson will be shown on our upcoming ads to inform the public of the changes.

___B. State the second point of your argument

A common issue that we have been faced with is the fact that our current customers were unaware that we are continuing our classic items with the addition of healthy options.

_____1. Give your personal opinion about the point

By increasing our publicity about keeping the classic items we will be able to address this issue.

_____2. Provide evidence, research, testimony, other detail that support your opinion

When Ronald McDonald announced that McDonalds would be serving apple slices in their kids meals, sales increased by 20%. We plan to follow this example with both Jayne Peterson and Corny the Clown.

4. Conclusion

___A. Restate both sides of the argument

Costumers are concerned about our changes, however, with our new PR plan we will be sure to clarify questions and concerns.

____Provide a plan of action

We are beginning filming a new series of ad campaigns. Along with that, we are currently working with Jayne Peterson’s publicist to create a “healthy living” promotion to be featured in each of our stores nationwide.