search engine optimization, or SEO is defined as “the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results.” In most cases, the most popular sites appear earlier and more frequently in the search results list. Companies can purchase a SEO, but Deciding to hire an SEO is a crucial decision that can potentially improve your site, its popularity, and save time. However, you can also risk damage to your site and reputation. As found on http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291 Some SEO agencies and consultants have provided useful tips for website owners to help them accomplish their goals.
- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies
Also, on this website http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf there is a beginners guide to SEO’s that can help when deciding if purchasing one would be the right move for your company.
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